Mr. New York Times, Tear Down that (Pay) Wall!

The New York Times plans to dismantle its Times Select paid service in an effort to drive more readers deeper into their Web site and increase ad revenue, Reuters reports.

The service will shut down on Wednesday after two years of service. Times Select had about 227,000 paid subscribers, who will receive pro-rated refunds when the service shuts down.

I’m really, really happy about this, considering that most of the articles that made me say, “Ooh, cool!” had that annoying little orange T next to them. It’s also a sign of the times that the Web site of record sees the value of making their content freely accessible.

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