The Human Network?

More evidence of Web 2.0’s marketing potential: I saw a commercial for Cisco Systems tonight touting the potential for anyone to be famous on the “human network.” The commercial features a young man dancing in a kitchen, being filmed by what we assume is his father on a camera phone. As the commercial proceeds, video of the boy finds its way onto media outlets around the world, all thanks to the interlinked, internetworked Internet, presumably running on Cisco software.


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